Money for Jam – Kia Ora Magazine
The old ways are sometimes the best ways – or at least that’s what the continued success of Barker’s of Geraldine seems to say.
KIA ORA MAGAZINE
It’s a great time to be old fashioned, or so you’d have to think given the success of Barker’s of Geraldine. Launched 44 years ago as a cottage business making elderberry wine, today Barker’s is a $50 million enterprise employing 160 people and is on the cusp of entering new markets overseas with its range of fruit-driven, old-fashioned jams, fillings and syrups – the kind of fare your grandmother used to make.
The business is still headquartered in a corner of the Barker’s family farm, eight kilometres from the pretty South Canterbury township of Geraldine in Pleasant Valley, below the Four Peaks mountain range. The old family homestead now serves as an office and the food factory is as brisk and efficient as you’ll find anywhere, thanks for a recent $4 million upgrade.