GIVING TE REO A GO…
We were delighted to be approached by Ōtautahi [Christchurch] fish & chip fanatic, Fush to create Kīnaki Tomato [simply translated to tomato sauce] to celebrate Te Wiki O Te Reo Māori 2020 [Māori Language Week].
It felt like a natural move to make our ‘Better New Zealand Tomato Sauce’ even better by featuring te reo Māori on the label. Working with Fush has been an enriching learning experience between our two Te Waipounamu (South Island) businesses.
Co-owner of Fush and staunch te reo Māori advocate, Anton Matthews said ‘Fush are thrilled to have the opportunity to work closely with Barker’s and bring te reo Māori into a space that we don’t normally see it. A big part of our kaupapa [purpose] at Fush is to find ways to normalise te reo Māori in our community, so when Aotearoa opens their fridge and sees the words ‘Kīnaki Tomato’ it gets us really excited!’
For a limited time, we have launched a bilingual label of our less sugar, less salt* Better Tomato Sauce which features useful phrases for the dinner table including ‘te reka hoki! (that’s delicious!)’, along with food claims like ‘witi kore (gluten free)’ and a front label explaining ‘these tomatoes were harvested in Aotearoa’. The label finishes with the words, ‘Karawhiua (give it a go)’ to encourage everyone to try a bit of te reo Māori. Anton has motivated us to do just this! Now we invite kiwi whānau (family) to have a bit of fun over Fish & Chips, as we’ve done.’Buy your bottle of Kīnaki Tomato now.